Getting started with video? A target group analysis can save a lot of frustration and should be used in preparation.
To carry out a target group analysis for LinkedIn and Instagram, the following steps should be considered:
1. LinkedIn target group analysis:
- Occupational data: Use LinkedIn's analytics features to get information about your target audience's professional experience, industries and skills.
- Company size: Determine the size of the companies your target audience works for to customize the type of content and tone of your employer branding videos.
- Location: Analyze the locations of your target audience to create targeted content for different geographic regions.
2. Instagram Audience Analysis:
- Demographics: Utilize Instagram's Insights feature to get demographic information such as age, gender and location of your target audience.
- Interests and behavior: Analyze your audience's interests and behaviors on Instagram to create content that appeals to their interests.
- Engagement rates: Monitor your audience's engagement rates to understand what types of content work best.
After conducting the audience analysis for LinkedIn and Instagram, you can use the insights gained to adjust the content and messaging of your employer branding videos accordingly and conduct targeted advertising on these platforms. You can use an editorial plan to decide on the right content formats and build up your campaigns.