To give you a good overview, here are 10 "best-of" formats to inspire you, with which virtually any company can get off to a solid start.
The possibilities of video formats are almost inexhaustible. However, not everyone is a born director and bubbling over with creativity at any given time. But you don't have to be, because it's also effective and very easy to simply spit on the others. This also gives you a good feel for what works and what doesn't. After all, formats that accumulate are not popular for no reason, but serve a concern of the target group.
Of course, you can also ask your own target group directly for feedback, e.g. through surveys, in order to prepare the content even better for your users. A nice side effect of this is that your users interact with your content.
To give you a good overview, here are 10 "best-of" formats to inspire you, with which virtually any company can get off to a solid start.
- How-to videos: The ideal solution for explaining the products or services on offer in video format. By providing informative content, how-to videos provide a great opportunity to impress target groups. The balance of information and entertainment is necessary and important to keep viewers engaged and learning at the same time.
- Acknowledgement: Don't forget to thank your customers for their loyalty and support, because without them nothing works. With a video, you create a positive customer experience and strengthen the bond with your brand in the long term by making your users feel part of the company.
- A look behind the scenes: More and more companies are using this tool to take a closer look behind the curtain and into the processes of the company. For example, videos of everyday life at work or the development of the company from the perspective of a founding member. This content is an excellent way to showcase the passion and commitment of colleagues and the company.
- Expert interview: Establish yourself as a thought leader in your industry by inviting experts on your topic. This builds trust in your company and provides your users with useful information. Expert knowledge also gives your customers one more reason to visit your profile more regularly, giving you a good chance of further expanding your traffic and reach.
- FAQs: A classic of all digital content: Frequently Asked Questions in video format. One of the first points of contact for customers and interested parties is the FAQ section, so it's best to offer the opportunity to submit further questions here. Answering questions personally is a great opportunity to convey closeness and gives the feeling of being noticed.
- Testimonials/customer opinions: Users of your product in a video create an emotional connection between the user and your brand by improving authenticity, expectations and credibility and making them more "real". This can make the decision to buy your product easier, as users can identify with the experience of your testimonial.
- Production video: Show the first steps of production in the video and give a glimpse behind the scenes. As an extension of the marketing strategy, this insight shows how much quality, passion and effort goes into the production and automatically creates more trust and loyalty among the audience.
- Sneak preview: With a small, secret sneak preview, a so-called "pre-launch video", you can promote a new product model before it goes on sale to the public, for example. It tickles your users' curiosity, interest and, ideally, anticipation for your launch. Place relevant information about your new product combined with a high entertainment value to attract as much attention as possible. Keep it short and sweet so that your target group is teased and curious.
- Tips & tricks: You can also use small free tricks to encourage your users to browse your site more often. However, think carefully about what content you want to make available free of charge.
- Introducing employees: Whether internally or for external use - videos of employees, departments or entire locations provide a very special insight. It's a great way to tell personal stories and create a sense of connection. The bond that is created with the viewer ensures trust and a positive image. The insight offered into the corporate culture, the prevailing interaction and the corporate philosophy thus attracts talent.